Chill :30

Super Bowl Launch :60

“Los Angeles is not just a city. It’s also a magical backdrop of endless skies, urban beauty, grit and glamor that conjure up feelings every bit as special and unique as the city’s physical attractions. So for Discover Los Angeles’ latest campaign, Mistress wanted to entice travelers to see Los Angeles through a different lens and moved the brand away from traditional tourism checklist campaigns – instead creating beautiful visual metaphors that captured the emotion of an L.A. moment. Each film brings to life the mood and magic of visiting an iconic Los Angeles location and inspires travelers to come and experience something far deeper than a token selfie.” – Mistress Creative Agency

Brand films and Super Bowl Pregame Show Ad.

Role
Editor
For
LA Tourism & Convention Board
Date
2017
Type
Commercial
URL
www.discoverlosangeles.com